Internet Marketing Tips & Learnings

Something Very Del.icio.us

greg@wsiwikiworks.com — Tue, 29 Apr 2008 16:16:27 GMT

Social Bookmarking

How to Add a Favicon

greg@wsiwikiworks.com — Sun, 16 Mar 2008 18:07:00 GMT

This month, I want to tell you about a cool way you can put your logo in front of your website visitors' eyeballs when the look at their browser's address bar when your web pages load. Like this:

That little icon is called a Favicon. While it takes a little technical know-how to generate it and get it implemented on your web pages, it's well worth the effort. It gives your site a professional and classy touch - don't you think?

Here are the steps:

Create a .gif of your logo 16 pixels wide by 16 pixels high
Generate your Favicon into the required .ico format - Click Here for a utility to do that
You will then download the favicon.ico file to your computer
Upload the favicon.ico image to the same directory as your web page files on your web server
Add the following HTML tag inside the and section of each page of your website you want the Favicon to appear:

You do need to have FTP access to your web server, and you need to know how to access the HTML of your web pages. Let me know if I can be of any assistance.

By the way, for those who are curious about looking up how more stuff works - try this website: http://www.howstuffworks.com

Constant Contact Email Campaign Archive

greg@wsiwikiworks.com — Sun, 16 Mar 2008 17:57:36 GMT

Are you curious about how stuff works? Interested in how best to leverage and get the most out of the tools, applications and solutions that are out there? If so, you may find this feature useful.

This month, I want to tell you about a very cool and cost effective feature Constant Contact has recently added to their email marketing service called, Email Campaign Archive. For just $5 more a month you can add this service to your email marketing program. Email Campaign Archive allows you to essentially save a copy of your published eNewsletters, Announcements, Press Releases - or whatever you send out from Constant Contact, and archive them on a page you can integrate in with your website!

With a little effort in customizing the look and feel of your archive menu page, you can have it look like it's part of your website's design. To see an example of this, click on the link below which will take you to a page on a website I created for a community service organization:

Click to view an example Email Campaign Archive solution integrated with an organization's website.

Email Campaign Archive is a great way to give your communications a longer life and make them available long after their initial release.